Welcome guest blogger, Rebecca Farrell, reporting from Ontario!

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Let’s Create a #DonorLoveRevolution

Let me guess, you read #DonorLoveRevolution and wondered, “What is that? I want in!” So you continued reading! Great!

Now that I have you here, I have to tell you, that hashtag was made up by none other than Jen Langdon.

Not sure who Jen Langdon is? Well, you’re missing out. Not only is she the Resource Development Officer at United Way of Cambridge, she’s also a Humber Fundraising Management Grad, a Donor Lover, and a Lucky Duck (I swear every time I see her, she wins something).

Plus! She is one of the super cool, amazingly kind, and donor centered fundraisers coming to the #DonorLove Rendezvous in Toronto in May 2016.

Want to hear some of her brilliant insights into #DonorLove? Well wait no longer. I had the pleasure of interviewing her to hear first hand what she had to say.

  1. What kind of obstacles do you think charities face in implementing donor love?

In this increasingly sophisticated and competitive philanthropic world, we need to push ourselves to think differently about donors if we wish to grow and deepen our relationships with them.  Most charities my size would give typical answers such as time, money and resources. But what it really comes down to is not having a culture that naturally fosters the freedom to give thanks and appreciation in a customized, non standardized way.

  1. Why did you register for the #DonorLove Rendezvous?

The awesome conference facilitators. They are leading the charge in some of the newest fundraising trends and are bringing together some of the most dynamic fundraisers in our region. Why not do whatever it takes to spend the time and soak up the knowledge?! 

  1. What are you most looking forward to about the #DonorLove Rendezvous?

The opportunity to have some raw conversations about roadblocks and successes to donor love strategies. We all have brilliant tweaks to our fundraising and stewardship relations that we ourselves don’t think of as innovative, but often they are! I’m looking forward to sharing some of my team’s donor love practices and learning about others. 

  1. What does donor love mean to you?

Building trust. Treating a donor with respect and working with them to maintain their interest and trust in your charity. It means being selfless in your intentions and actions as you work with the donor at their speed and within their means. It means presenting to them every opportunity to do more and become more within the entire philanthropic world, even if that means you facilitate their relationship over to another charity. 

  1. What is your favourite way to show donor love?

Asking the donor to do more than give – my favourite way to do this is by asking for feedback or advice. This new call to action has to be clear – it might be something out of the ordinary for them and something no other charity has approached them for. 

  1. Where do you get inspiration for donor love?

Sometimes, in my charity, we face a lot of push back and questions regarding our ethics, our morals and our spending habits. I find a lot of these hesitations and concerns come from donors who have not have a good donor experience. Knowing that we’ve slipped at some point and made them question their commitment to us inspires me to be proactive. After all, isn’t that was donor love is all about? Being proactive to retain donors and volunteers. 

  1. What is one piece of advice you would give anyone who is trying to implement donor love?

Don’t feel like you need to reinvent the wheel – small tweaks and slight turns to your current stewardship practices is a good first start. As fundraisers, its our ability to foster relationships and bring them to new levels that make us unique. If we just harness that uniqueness in every interaction that we have with our donors, we are well on our way to having a #donorloverevolution. 


Humber student, Rebecca Farrell

Rebecca Farrell

Want to learn more about the wonderful Rebecca Farrell?

Rebecca’s the new kid on the fundraising block. But don’t let that fool you, her passion for all things fundraising runs deep. After getting her start in the Humber Fundraising Management Program, she is currently the Community Development Assistant at the Woodstock Hospital Foundation. An inspirational email-writer by morning, and fundraiser by day, Rebecca is a girl on a mission to show the world love.

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